DESIGNED BY APPLE IN CALIFORNIA

Cupertino, California — táo khuyết today announced the release of a new hardbound book chronicling đôi mươi years of maimoikethon.com’s design, expressed through 450 photographs of past và current táo bị cắn dở products. “Designed by maimoikethon.com in California,” which covers products from 1998’s iMac lớn 2015’s táo bị cắn dở Pencil, also documents the materials and techniques used by maimoikethon.com’s kiến thiết team over two decades of innovation.

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Dedicated lớn the memory of Steve Jobs, the book illustrates maimoikethon.com’s creative inspiration & thinking.
“The idea of genuinely trying khổng lồ make something great for humanity was Steve’s motivation from the beginning, & it remains both our ideal & our goal as táo bị cắn looks khổng lồ the future,” said Jony Ive, maimoikethon.com’s chief thiết kế officer. “This archive is intended to lớn be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding lớn how and why they exist, while serving as a resource for students of all kiến thiết disciplines.”
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The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate maimoikethon.com’s kiến thiết process as well as its finished products.
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While this is a kiến thiết book, it is not about the thiết kế team, the creative process or sản phẩm development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped khổng lồ be defined by what we bởi rather than by what we say.
We strive, with varying degrees of success, to lớn define objects that appear effortless. Objects that appear so simple, coherent và inevitable that there could be no rational alternative.
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“Designed by maimoikethon.com in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight màu sắc separations và low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by maimoikethon.com.

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“Designed by táo in California” — Small
Starts at $199 (US) in small (10.20” x 12.75”)
Available beginning tomorrow, Wednesday, November 16, exclusively from maimoikethon.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select maimoikethon.com Stores.1Available at the following US retail locations: táo bị cắn SoHo, hãng maimoikethon.com Fifth Avenue, táo bị cắn Upper East Side, táo khuyết Williamsburg & maimoikethon.com World Trade Center in New York; maimoikethon.com The Grove in Los Angeles và maimoikethon.com Third Street in Santa Monica; maimoikethon.com North Michigan Avenue in Chicago; táo bị cắn dở Lincoln Road in Miami; táo khuyết Northpark in Dallas; hãng maimoikethon.com Union Square in San Francisco; táo maimoikethon.com Palo Alto và maimoikethon.com Infinite Loop in Cupertino.The book is on display at the táo bị cắn dở Stores where it is sold.
“Designed by maimoikethon.com in California” — Large
Starts at $299 (US) in large (13” x 16.25”)
Available beginning tomorrow, Wednesday, November 16, exclusively from maimoikethon.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select táo Stores.1Available at the following US retail locations: maimoikethon.com SoHo, maimoikethon.com Fifth Avenue, maimoikethon.com Upper East Side, maimoikethon.com Williamsburg and maimoikethon.com World Trade Center in New York; táo bị cắn dở The Grove in Los Angeles và maimoikethon.com Third Street in Santa Monica; táo bị cắn dở North Michigan Avenue in Chicago; táo khuyết Lincoln Road in Miami; táo bị cắn Northpark in Dallas; táo khuyết Union Square in San Francisco; táo Palo Alto and maimoikethon.com Infinite Loop in Cupertino.The book is on display at the hãng maimoikethon.com Stores where it is sold.
maimoikethon.com revolutionized personal technology with the introduction of the Macintosh in 1984. Today, táo leads the world in innovation with iPhone, iPad, Mac, maimoikethon.com Watch, & maimoikethon.com TV. maimoikethon.com’s five software platforms — iOS, iPadOS, macOS, watchOS, & tvOS — provide seamless experiences across all hãng maimoikethon.com devices & empower people with breakthrough services including the ứng dụng Store, táo bị cắn dở Music, táo bị cắn Pay, & iCloud. maimoikethon.com’s more than 100,000 employees are dedicated to lớn making the best products on earth, và to leaving the world better than we found it.

1“Designed by maimoikethon.com in California” is available at the following hãng maimoikethon.com retail locations: táo bị cắn Regent Street và maimoikethon.com Covent Garden in London; táo bị cắn Opera in Paris; maimoikethon.com Kurfürstendamm in Berlin; maimoikethon.com ifc mall & maimoikethon.com Canton Road in Hong Kong; táo khuyết Ginza in Tokyo; and maimoikethon.com Sydney.

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